VitrA Tiles, part of the Eczacıbaşı Tiles Group, has been named a winner at the 2025 Red Dot Design Awards, earning recognition for its CementEra series in the ‘Product Design’ category. The collection was celebrated for both its aesthetic strength and its adaptability in architectural settings. The Red Dot Awards are among the most respected design accolades worldwide.
Urban-inspired design with lasting appeal
CementEra reinterprets concrete’s raw texture using crisp, contemporary lines to evoke a timeless urban feel. Merging minimalism with function, the tiles create a calm, modern interior environment. The series comes in four neutral tones: light greige, dark greige, light grey, and dark grey.
Two decorative options seamlessly match these hues, providing visual interest and continuity. With sizes ranging from 60×60 cm to 120×280 cm, the tiles cater to a wide range of floor and wall applications. Reflecting 2025’s key design directions, the collection also includes a 120×120 cm mix decor tile, featuring delicate linear patterns with a polished finish achieved through an advanced printing technique.
Selected by top international design experts
Since 1955, the Red Dot Design Award has recognised outstanding products with exceptional form and innovation. In 2025, a panel of 43 independent specialists from 21 countries assessed entries from over 60 nations, based on function, aesthetics, user experience, and environmental responsibility. CementEra impressed the jury with its design excellence, securing a spot among this year’s award recipients.