Global markets have been anything but calm. With President Trump’s tariffs and policy U-turns unsettling investors, many are seeking shelter in one of the oldest safe-haven assets: gold. In just over a year, gold prices have surged by nearly 50%, climbing from £1,620 per ounce in early 2024 to above £2,400 in April 2025.
This steep rise is more than just a reaction — it’s a strategic shift. Investors are leaning into gold to mitigate risks tied to currency instability, inflation concerns, and rising geopolitical tensions. As economic uncertainty deepens, the appeal of gold as a long-term stabiliser is only growing stronger.
Rather than a speculative play, gold is often seen as a long-term store of value. It doesn’t yield interest, but for many, it offers reassurance during volatile periods. Whether it’s ‘wise’ to invest now really depends on individual objectives and risk appetite, but clearly gold is once again playing a central role in portfolio diversification strategies.
In terms of access, it’s never been easier. Many investors choose to buy physical gold online — in the form of coins or bars — from trusted dealers. These can be delivered or professionally stored. The key is transparency, pricing, and trust: knowing where your gold is, and that you can sell it back when needed. That’s what most people want.
Gold isn’t a get-rich-quick asset. It’s about wealth preservation over time. And in the UK, certain gold coins such as the Britannia or the Sovereign are not only VAT free but also exempt from Capital Gains Tax — which is a huge benefit for private investors.
Gold isn’t a magic bullet, but for those looking for stability, it’s got a great track record of providing exactly that for more than 2,000 years.
This article is based on an interview with Daniel Marburger, CEO of StoneX Bullion