The future of media isn’t waiting to be imagined, it’s being built. At the center of that shift is MILC (Media Industry Licensing Content), a company rethinking how content is created, owned, and distributed in the Web3 world. While much of the industry is still navigating what the metaverse might become, MILC is already delivering the infrastructure that makes it real.
MILC is driving this transformation through its €50 million Series B Security Token Offering (STO), a pioneering initiative designed to redefine how content is funded, monetized, and distributed. This is more than a concept or a demo; it’s already a live platform where creators, investors, and audiences interact around real economic value, leveraging Web3 technology to build the future of media.
Tokenized Funding Backed by Regulated EU Infrastructure
Financing a media project has always come with hurdles like opaque processes, delayed payments, and reliance on a handful of gatekeepers. MILC is now eliminating those barriers through a regulated approach built for scale and transparency.
This STO is designed to provide investors with exposure to the platform’s revenue-generating ecosystem. This setup is anchored in Luxembourg’s EU framework of GDPR, MiCA, and the AI Act, ensuring long-term growth and stability while aligning with MILC’s commitment to a creator-first, Web3-native infrastructure.
Unlike speculative token projects, this STO is embedded in a real-world deployment. It aligns directly with MILC’s smart contract framework, ensuring that funding, royalties, and investor returns are transparently tracked and automatically distributed. This allows creators to tap into institutional capital while protecting ownership rights and preserving creative control.
In an industry long burdened by complexity, MILC is offering something rare: clarity, credibility, and capital.
IP Tokenization and Creator-First Monetization
Ownership lies at the heart of MILC’s content infrastructure. With its IP tokenization model, the platform allows creators to mint tokens that represent ownership in their intellectual property. These tokens can be used to raise funds, license content, or trade on secondary markets, offering a level of liquidity that was previously inaccessible to most creators.
Therefore, by making this system modular and Web3-native, MILC ensures that creators don’t need to overhaul their workflows to participate. Rights can be fractionalized, value can be tracked in real-time, and contracts can be executed without legal overhead. This model also removes the need for middlemen, placing control back into the hands of those who produce and own the work.
What’s more, the MILC platform supports immersive content distribution. Instead of releasing content through traditional broadcast pipelines, users can deploy it into virtual environments, smart city simulations, or interactive metaverse spaces. These environments allow fans to engage with content in more meaningful ways – whether that’s accessing behind-the-scenes footage, purchasing collectibles, or even participating in DAO-based voting on future projects.
The goal is clear: let the people who make the content profit from it first. And do so without compromising transparency or scale.
Scalability, Transparency, and a New Financial Standard
What truly sets MILC apart isn’t just its token models or blockchain integration; it’s how the platform treats scalability, compliance, and institutional trust as non-negotiables. Instead of building in isolation, MILC has developed a system that integrates with real-world content operations while meeting the demands of global regulation.
This structure offers a compliant, scalable foundation for MILC’s Security Token Offering, allowing it to operate across borders with legal clarity. It also enables multilingual localization, licensing across jurisdictions, and fiat-to-crypto interoperability, giving creators and investors the tools to engage with digital assets in the language, currency, and structure that fits their region.
More than just a funding vehicle, the STO serves as an open gateway for creators. Tokenized assets enable artists and producers to raise capital, monetize IP, and engage global audiences, all with institutional-grade oversight and smart contract-driven transparency.
As Hendrik Hey, founder and CEO of MILC, puts it: “MILC is the infrastructure layer where immersive content lives, evolves, and, crucially, earns. We are not just building a platform; we are architecting the protocol that will power the immersive content economies of the next decade.”
The market appears ready for this kind of infrastructure. According to a report, global tokenized asset volume is expected to exceed $2 trillion by 2030. That growth reflects an industry-wide appetite for trusted digital assets that bridge traditional and decentralized finance. MILC is already positioned to capture a share of that value by building the systems that make the new version work.
In a media landscape plagued by licensing disputes, slow funding cycles, and fragmented distribution, MILC delivers a complete, modular ecosystem. Here, in the Web3 metaverse, ownership is honored, participation flourishes, and creators reap the rewards of their work, proving institutional capital and creative freedom can thrive together.
About MILC
Hendrik Hey is the Founder of MILC (Media Industry Licensing Content), a pioneering company in the blockchain and metaverse space, with a strong background in media and content. MILC operates a real-life metaverse platform that serves not only the media industry but also various industrial use cases. The company also focuses on Web3 consulting, aiming to support complex real-world industries on their way into Web3. MILC is a sister company of European media giant Welt der Wunder, which Hey founded over 25 years ago.