| Top Job Marketplaces | ||
|---|---|---|
| Job Marketplace | Why It Ranks Among the Best Marketplaces | Who It’s Best For |
| ZipRecruiter | ZipRecruiter’s smart matching technology finds candidates with the right skills and experience and prompts them to apply. It also sends jobs to 100+ job boards with one click. | Employers seeking fast reach and automated matching. It’s also a good marketplace for filling roles across many levels. |
| LinkedIn is known for its professional network and sourcing tools. It also offers deep profile data for faster screening. | Professional mid- and senior-level hires, as well as hiring for roles where profile data matters. | |
| Indeed | As a job search engine and marketplace, Indeed aggregates listings from across the web. It offers a simple employer interface and wide reach for active job seekers. | Employers who need to hire at scale and those who are looking for cost-effective visibility. |
As we can see, each marketplace—from Ziprecruiter to Indeed—offers unique features depending on the employer’s priorities and target audience. Next, we’ll take a closer look at each platform and break down their distinct benefits for talent acquisition.
1. ZipRecruiter
What Sets It Apart
ZipRecruiter is optimal for employers that need to hire given its ability to post on 100+ job boards instantly. It also has been using AI- powered matching technology for over a decade on a convenient platform. Beyond these tools, ZipRecruiter offers job posting templates and provides personalized support that walks employers through the process to help maximize the platform.
Employers often cite its personalized support as being a key benefit in the hiring process—a feature that is rated highest ease of use against top competitors.
Platform Description
ZipRecruiter is a job marketplace with over 53 million resumes in the ZipRecruiter Resume Database across a wide range of job levels. It has a 4.6 star rating on TrustPilot based on over 12,100 reviews. ZipRecruiter also includes product features such as ZipIntro, which finds and schedules candidates, and job description templates, which allow hiring managers to save time through customizable templates.
Key Details
Using a subscription-based model, ZipRecruiter provides employers with a number of AI-driven tools to make the hiring process easier and hire great talent.
Along with integrating with a company’s applicant tracking system (ATS), ZipRecruiter allows employers to book a one-on-one call with candidates on their platform, aided by AI to help find the best applicants. It selects these candidates based on skills, education, and experience to help reach winning candidates, with the option to schedule back-to-back calls to help save time.
2. LinkedIn
What Sets It Apart
With a social network that spans over 1.2 billion users worldwide, LinkedIn is well-suited for hiring mid- and senior-level roles in professional industries. It can also be a valuable resource for hiring based on profile data.
LinkedIn allows employers to post jobs for free or through paid pricing models, with executive-level roles being a higher cost than entry-level roles if you choose to promote the listing.
Platform Description
LinkedIn is a professional network that allows employers to connect with candidates using technology that targets qualified candidates in addition to enabling companies to message job seekers directly through InMail.
Key Details
LinkedIn offers a number of tools including candidate recommendations, search filters, and bulk candidate messaging.
Employers have the option to choose a number of different hiring products. These include products designed for companies with a limited budget to ones that enable employers access to its AI-driven hiring assistant for a higher cost.
3. Indeed
What Sets It Apart
Indeed aggregates job postings across multiple sites, ultimately serving as a search engine for job listings. It is an ideal marketplace for employers who are hiring in larger volumes, supported by a simple user interface. Overall, it attracts 7.3 million unique users per month.
As a go-to marketplace for job seekers, Indeed is a solid platform for accessing a wide pool of candidates and building awareness at scale.
Platform Description
Indeed is a marketplace with 580 million candidate profiles across 60 countries. Like both Zip Recruiter and LinkedIn, it offers AI-powered tools to help find the right candidates and invites them to connect.
Key Details
Indeed offers three tiers to its pricing model: free, standard, and premium.
With the free version, employers can access analytics and include screening questions. As a step further, the standard tier includes automated messaging, along with budget recommendations. Premium tier, meanwhile, provides candidate matching, SMS messages, and an ‘urgently hiring’ label.
How to Choose the Right Marketplace
Employees are a businesses’ most valuable asset. Given that hiring takes time and money, it’s important to choose a marketplace where you can attract and identify the candidates that fit your business needs. When deciding across platforms, employers often consider the following variables:
- Talent pool and resume database
- Budget/ pricing model
- Tools offered e.g. candidate matching, automated messages, interview scheduling
If you’re an employer looking to hire that values free personalized support and an easy-to-use platform, you may choose ZipRecruiter for greater ease and convenience. On the other hand, if you are a hiring manager with a substantial hiring budget looking for an executive role, you may opt for LinkedIn thanks to its professional user base.
Alternatively, employers in the trades, construction, or industrial activity may choose Indeed thanks to its expansive talent pool when hiring for multiple roles.
In order for your business to stand out in a competitive market, it’s important to choose the marketplace that gets you in front of the right candidates, offers you the most valuable tools, and hire more effectively within your budget.
The Bottom Line
Online marketplaces are critical for gaining an edge into today’s hiring landscape. Through their comprehensive platforms, they offer a suite of tools designed to help companies hire faster and more effectively.
Importantly, as the hiring landscape evolves, these marketplaces stay on the pulse of emerging trends. Whether you’re a small business looking to automate candidate matching, or a large business seeking to strengthen the hiring process, these platforms help you target the distinct skill sets with advanced tools.